Green Zebras

Former Ipsos and TNS MDs launch new research agency in Kuala Lumpur

Steve Murphy, ex-Managing Director of Synovate and Ipsos Malaysia, and Yazid Jamian, ex-Managing Director of Research International and TNS Malaysia, have joined together to launch a new market research agency, “Green Zebras”.

Murphy was Managing Director at Synovate Malaysia from 2001 until 2010, before launching Ipsos in Malaysia from scratch in 2011. At the same time, Jamian was Research International’s MD for 10 years prior to leading the merged entity now known as TNS Malaysia. Most recently, he held a regional role focused on selected key clients.

Green Zebras will provide qualitative and quantitative research with a focus on innovative techniques. The spectrum of services offered range from: new product and service development, brand positioning, ad effectiveness, customer engagement, community panels and social media strategy.

Green Zebras will work collaboratively with a global partner network of leading-edge market research companies around the world, including : Vision Critical, Globe Runner, Commetric, Buzzback, Discovery Research and its online platform, The Thinking Shed, Faster Horses, Luma, TapestryWorks, and Gordon & McCallum.

Commenting on their launch, Steve and Yazid said: “We hope to complement our boutique agency approach, which has an emphasis on senior involvement and deeper insights, by providing our clients access to a broad base of new techniques and industry experts through our partnerships with some of the leading specialist market research agencies around the world. We want to create relationships with our clients based on mutual honesty and trust, and we hope to live up to our tagline: a market research company of a different stripe.”

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