Green Zebras

Where Trust & Teamwork Meet

Get To Know The Founders

‘We have known each other for a long time from our years of managing competitve market research companies in Malaysia.

We support the same football team, and have a shared outlook on what makes a good research agency!’

"Find clarity in murky waters. The obvious may hide the real truth."


Yazid is a "Quali" specialist with solid quantitative backing, delivering expert advice from the benefits of both skillsets. He has worked across many markets, spanning across the Asian region and USA. He began his journey in market research with Frank Small before talking the helm as Managing Director at Research International and later TNS Malaysia before co-founding Green Zebras.

With more than 30 years of extensive experience in various industries including FMCGs, Energy & Utilities, Travel & Tourism, Sports & Recreation, Automative, Financial Services & Insurance, Social Studies and Telecommunications to name a few, he brings with him a wealth of experience for all his clients.

Nothing drives him more than working directly with clients to jointly discover new insights that create value and deliver in-depth, creative insights for fact-based commercial recommendations, specifically for business strategy development.

"Spotting trends and patterns is a mix of art and science"


Steve started his career in quantitative marketing research in the UK in the 1990s. After moving to Hong Kong in the late 90s, Steve became the Managing Director of Synovate Malaysia in 2001, building the business over time. He continued to lead the merged entity now known as Ipsos Malaysia until 2014. Later that year, he co-founded Green Zebras, with a mission to create a market research company “of a different stripe”.

Green Zebras has now grown into one of the top research agencies in Malaysia and Asia, with a strong emphasis on senior consultancy, a results-oriented approach and a contemporary way to approaching market research problems.

He has been featured in various media such as the Quirk's Marketing Research Media, The Edge, The Star and many more.  

Get To Know The Other Zebras

"We're a team of colleagues who work closely together based on Trust and Teamwork. The best interest of our clients comes first. Always.

We're highly supportive, collaborative and we strive to preserve an inclusive workplace where everyone feels supported, respected and engaged."

Interested in working together?


"Every zebra has a unique pattern of stripes. Scientists use the patterns like bar codes to identify individual zebras to keep track of them over time."