I chose to work in the MR Industry because I was always curious and asking questions on why people behave the way they do. In our job, we get to meet a lot of different people on the ground, understand their stories, capture their commonalities, and idiosyncrasies which then help shape our client’s business strategies. It is never boring because you learn new things every day. 

With COVID-19 changing the research landscape especially with the way we work, I like introducing new (digital) research methodologies. These bring value to our clients and appeal to the consumers we speak to. With GZ, we bring to our clients the 4 C’s – Clarity, Creativity, Commitment, and Collaboration. This is our promise to all of our clients and we hope that our clients agree! 

Being a proud "Quali" fulfils my desire and innate nature to be inquisitive. It allows me to interact with people from different backgrounds, thinking, attitudes and behaviour. Every time I speak with somebody new, I learn a lot!

Aside from fulfilling my personal goals, working in MR also allows me to play a part in our client’s business; to guide and steer them into making the right business decisions & strategies. The sense of satisfaction it brings me is priceless. With the ever-changing dynamics in this modern marketplace, I hope to be able to bring the most value to our clients together with GZ by adopting new methodologies to improve our research output.

I choose to work in MR because it is a very dynamic industry. I’m passionate about understanding the ‘How’, ‘Who’, ‘What’ and ‘Why’ in the marketing world. MR is the best place to start as it creates a direct connection to consumers.  

Working with Green Zebras has given me a great exposure to different industries and sectors, such as telco, education, finance, FMCG. I am able to leverage on all of these experiences when the next client and project comes along. 

At Green Zebras we view client’s business as our own and provide our utmost support and commitment. We like to work as partners to our clients, and the more we work together, the stronger our relationships become.

“Any fool can know. The point is to understand.” - Albert Einstein.

I believe that in my path for growth, I had to gather more on ground experience, learning from people’s stories. In MR, being the bridge that connects clients to the consumers requires the understanding of both parties and what they want to achieve - be it in the business side, or the needs of the consumers.

People think research is just about surveys but it’s more than that. We are constantly learning from other industries. Throughout my tenure in MR, I’ve learnt about physics from the construction industry, chemistry from the beauty industry, financial management from the banking industry, inequalities in the healthcare industry and this is only the tip of the iceberg.

With GZ, we’ve developed partnerships with clients where we aren’t afraid to ask the tough questions to address their business problem. We don’t mind challenging conventions when it helps our clients. We strongly believe that there is no one size that fits all!