When the Chinese consumers are your prevalent key customers, how can you target the uptapped Malay consumers?
How can you grow your brand, move into a new segment and capture new customers?
How can you discover and understand more of your customers' changing needs to meet and further exceed their expectations? This is important to enable you to improve and develop the ideal customer after sales journey. What are the important touch points that you can consider to incorporate to address your customers' pain points? Market reseach helps you discover pertinent learnings to support and focus your marketing and sales efforts.
When your efforts to build a reputable brand succeed very well in a particular segment, how can you now extend it to a different and conflicting segment? Is this possible and if it is, how can you proceed to capture the market without compromising your current brand image to boost your business?
DID YOU KNOW?
"The name Green Zebras came from Seth Godin's 'Purple Cow': Transform Your Business by Being Remarkable."